We had the good fortune of connecting with Pluggworld and we’ve shared our conversation below.
Hi Pluggworld, what role has risk played in your life or career?
As a band, we think about risk as opportunity. It’s not something we avoid, it’s something we look for. In a saturated market like music, risk can be one of the most important instruments for an independent artist. It all ties back to the age-old adage – “high risk , high -reward”. Indie artists typically don’t have the luxury of playing anything safe, because there’s no framework in place to get “safe” content noticed by the masses in an organic way. Without the resources and relationships of a label, Indie artists are forced to create content that is noticiably different and not easily replicated. Essentially we have to find a way to break new ground, and this is always risky because you’re putting your name on something that is not proven. Ultimately the right type of risk will force a listener to have to make a decision – do they like the new sound or not. If they do, they can only come to one place to experience that style and you’ve created a fan. So for us its like – Love us, hate us, please just don’t be indifferent.
Alright, please tell us more about your music. What sets you apart from others?
What sets us apart are the ingredients in our music. We incorporate soulful musicality on top of hip hop percussions. Every song features live guitar , keys and vocal harmonies, but also the rugged bump of modern hip hop drums. So its a good marriage of the “Sweet” and the “Savory” ,if you will, – the sweetness of harmony and lush guitar chords, and then savory head-knocking low end.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Assuming we were not in a pandemic – I would take them to Saddle Ranch in Hollywood on Sunday, not that the food is so great, but its just kind of one of those good LA places to hit, then we’d leave there and walk to the Laugh Factory for Chocolate Sunday’s comedy show which is an absolute staple. I’ve been like 10 times and have never not laughed hysterically. After that we’d head to Adults Only for the after party. Monday we would go to the “Juice Joint” , this Jam Session/Open Mic that my friend Melanesia Hunter curates at Hemmingway’s in Hollywood. Then Tuesday we would go to a taco Tuesday, there are so many to chose from but their all great in their own way. Wednesday I would take them to “Industry Café & Jazz in Culver City for some great Ethiopian food and live entertainment. Thursday we would do horse back riding near the Hollywood sign at Sunset Ranch, then go explore Griffith park after. Friday we would go out to Sayer’s Club where they usually have a dope artist performing. Saturday we would go eat Creole foods at Bayou Grille in Inglewood, then we’d probably hit the studio and we’d play them the music we’ve been working on.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I think a lot of our success is related to the people that helped us and believed in us early on in the process. The most prominent figure that comes to mind is my big cousin Cornell “West Coast Blak” Clark. He’s a producer/audio engineer that lives out in the Inland Empire. When he saw we were serious about music, he let us come out to his studio and record and would give us constructive feedback, Then when we got our own studio space in Carson, he gave us equipment and showed us how to set everything up and how to record properly. He basically empowered us to be able to create independently, and from that point we were able to just focus on the music and finding our sound.
Photos by Richard Washington