We had the good fortune of connecting with Priyam Sharma, Muskan Tyagi and we’ve shared our conversation below.

Hi Priyam Sharma, Muskan Tyagi, how has your perspective on work-life balance evolved over time?
It has changed drastically. Tough is an understatement as it feels like we are working two jobs. This is Everything we think of. Even at our personal time, It’s been 9 months, and when a person said that “your business feels like raising a baby” that person wasn’t wrong. You need to take care of it at all odds. This includes protecting it and growing it. However, this is tough. In this process prioritizing is a must. You need to prioritize, delegate work and order your goals from least important to most. Unless this is achieved, you will always be in a confused state of mind. Startups are dynamic and this is likely to happen when you are working with it .
Furthermore, It feels like a constant match of push and pulls where one side is like your college life and personal life while another end is managing the business and you are constantly brainstorming or asking your inner self “which is first.” Over the period we have realized that it is important to stick to the workhouse essentially. You need to learn how to say multiple no’s to the work because, in the end, you are also a person who deserves a break and that’s what we have to tell other fellow entrepreneurs.

What should our readers know about your business?
About our business- We are a registered consortium startup. First, We are an editorial agency primarily covering the good, bad, and everything about the influencer industry. We work with an intention to strengthen the core of entertainment journalism through this in India. Second, we are a creators community/management and represent 50 creators from India and the US. We represent three communities. HXD- Funny and awareness-based creators, Glod- Fashion and Beauty, Beats by Desi- Original Dance Influencers. We are connecting creators to each other that suits their niche. Our aim is to promote original trends of creators working with us and raise the conversation about things that matter and most importantly, about the South Asian community. lastly, we are a business support group and have formulated a program called HIDXBIZBOARD, for small business pages to help them connect to entrepreneurs and increase their entrepreneurial mindset in India. In this process. For business, we provide affordable business solutions,- these include campaigns, business strategizing, advertisement. We can assure you that we connect brands to the right content creators for business promotions who have the right target audience. We also aim to invite non south Asian creators to connect with south Asian creators for exposure and lastly, to make friends.

Proud of and excited about-Our the strong community of south Asian creators across India and the US, Had it not been HID, many nano and micro creators wouldn’t have a space to connect with creators of their niche and that makes us feel proud. We are original. Lastly, us being a registered company and not being an Instagram page and providing credibility, assurance, and authenticity to the work we do,

Was it easy- Anxious, Overwhelming, Confusing, Constant Crying? Being an entrepreneur is challenging and it is far most the intense journey we have been through. This is mainly because of the pressure social media puts on you — constantly making you feel like you are not enough. Your worth is defined by the number of followers and not the network you have. Furthermore, many people not believe in us. Including the people, we trusted the most. We did it all by ourselves. We were constantly challenged and i don’t know maybe even canceled in the minds of the few because of the assumption they had about us, that nobody felt like clarifying. However, we would like to thank everyone who told us “you arent doing it right” it is because of them “we did it right”

We know that this is not going to be an easy journey with competition and the constant eyes of those who did not believe in us. We couldn’t care anymore and that’s what we would suggest to others too. Stop caring. The only limit is your mind. Push yourself through your burnouts. It won’t be easy but try and things will fall into place

How we adapted to challenges- While we were naive with few of our decisions. Our personal health was also put in question. The only response from our end was peace and revamping. As a business, you constantly need to revamp. It is not an easy process either. People will pull you down because that’s what they are good at. Cut it. Focus on what you believe. Do your stalk /research well and put yourself on the pedestal. Take decisions. Fail at it, that’s what we did. While we made few decisions in the early stage of us as an Instagram page that weren’t favorable, however, the learning that and the lesson that came through it was the best that made Hype it Desi an organization today and this is our words for fellow entrepreneurs- Do your thing.

To the world and your story- You can run a startup without funding, support, and resource in your early stage if you have the crazy will and are passionate about what you want to do. Also, ask this question and whether you have the right skills to achieve it. You need to check the box– are you willing to raise a baby? If the answer is yes. this is your call.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
In India—— 1. Majnu ka Tila- For food – Day 1 for the food
2. Delhi Haat— for all things about India, this is the place- Day 2 cause this is a must
3. Qutub Minar and nearby cafe’s- Monuments c’mon
4. Sarojini Nagar- For all things Indian shopping– you cant beat the price here for street clothing
5. Bohca and Dear donna- For clubbing– party starts here
6.Musuem of Illusions- The spotlight of the city– the trending

Not sure if many things are possible rn because of covid

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
We would like to credit everyone— this includes our biz team, associated creators from India and the US, and most importantly Simran Kulkarni who believed in the idea of Hype it Desi and the community. (when many might have a different opinion about it)

Instagram: https://www.instagram.com/hypeitdesiofficial/?hl=en

Other: Email : Biz@hypeitdesiofficial.com, For creators- creators@hypeitdesiofficial.com, For press- press@hypeitdesiofficial.com

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.