We had the good fortune of connecting with Rachel Andersson and we’ve shared our conversation below.
Hi Rachel, we’d love to hear more about how you thought about starting your own business?
When I first went freelance, it was because I wanted to be able to control 100% of my output – I wanted the challenge of being fully responsible for my client projects. To be honest, I also wanted the peace of mind that comes from not having to wrangle colleagues, spend ages making sure everyone’s on the same page, or execute something that someone else planned. And being a solo operator has been incredible; I really love that sense of autonomy and the ability to work directly with the client. But since the last time I spoke with VoyageLA, I’ve actually come around a bit… while I love working solo, there are areas of expertise I don’t have, so I’ve started collaborating on several projects with a group of super-talented women. Combined, we have a wide range of expertise that lets us function as a boutique marketing agency, but we all maintain our own solo projects as well. Having our own businesses has made us work even better together because we can all take ownership and lead the charge when needed. It really does feel like I’ve cheated the system and have the best of both worlds.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My path through the marketing industry has been a little winding, but the fact that I’ve worked in fashion and entertainment, in-house and at agencies, and gone from very on-the-ground event production to mostly working in the cloud, so to speak, means that I have an understanding of what’s involved in the full multi-channel marketing cycle. When thinking strategically, I can look at ideas from a creative but also a practical perspective – how are we going to DO this? – and when I collaborate with designers and producers, I’m able to give them better information that lets them do their best work. It’s easy to come up with pie-in-the-sky ideas, but I’m proud of creating brand strategy and communications plans that actually work for my clients.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Assuming post-pandemic times… Atwater Village for their Sunday farmer’s market and the best pizza ever at Hail Mary, browsing art books at Owl Bureau, more books at Stories in Echo Park, vintage clothing at Supergoodie, coffee OR cocktails at the Semi-Tropic, perfect martinis and even more perfect wallpaper at Freedman’s, vegan pastries at Just What I Kneaded, “The Salad” at Flore Vegan, a tour of the bonkers Victorian mansions in Angelino Heights, wandering through the bizarro brutalist Bonaventure Hotel downtown, driving through the canyon to go to the beach in Malibu… that should be a good start 🙂 Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My collaborators deserve credit for being not only brilliant but also willing to put in the time and energy to make our virtual workplace a good one, and go above and beyond to maintain high standards for what we do.