We had the good fortune of connecting with Romance Robinson and we’ve shared our conversation below.
Hi Romance, what was your thought process behind starting your own business?
My initial thought process was how difficult it was for the current demographic to get access to quality intimate apparel such as underwear, bra’s and hosiery. In 2015 when I opened my first brick and mortar location, you could only get these things from department stores and the nearest department store was almost 10 miles away. Since that time, more boutiques and smaller stores within the community have began including intimate apparel, making it easier to access.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
First and foremost, sexuality is difficult for us women because there is such a huge stima in owning that. I’ve always believed that women should feel beautiful and that we are the ultimate body of art, the life givers, the world changers. Using Queendom by Romance to capture a woman’s confidence, allowing them to be vulnerable but naturally owning the space that they are in is the art that I create.
It was NOT easy. I’ve failed publicly numerous times but I refused to give up on my passion. The biggest lesson that I learned and think is important for other entrepreneurs to learn fast is that success is not instant. DO NOT believe social media because if you do you’ll give up on yourself too easy. Every time you get something wrong, that’s your hands-on learning experience that you grow from not run from.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
OMG in LA! What’s not fun to do?
Honestly, I really spend most of my time working while in LA but if I had to recommend anything it would be to hike the Hollywood sign, many people wouldn’t agree but I love the Hollywood Sign Hike, I do! The Hollywood Walk of Fame is A MUST! Shopping on Rodeo, eat at Santuari and 71 above. Oh and visit Malibu and Santa Monica Pier.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shoutout will have to go to a few people beginning with that very small group of people that refused to give up on me. We weren’t family or even super close friends but they supported every single thing that I did and bought every single drop that I made despite the ups and downs and failures. I don’t even have to say specific names because they know exactly who I’m referring to. Secondly, Phil Beckham, I call him my mentor. Sometimes I can be difficult to mentor because I can be very antisocial and never ask for help but every single time I’ve asked him for help he’s helped me, no questions asked. That means the world to me because early on when I first started I asked several people for help, even family and they always refused. So I have to name drop and say thank you to Phil. You have no idea how much it means. Lastly, I wouldn’t be where I am today without the overwhelming support from my mother, my fiance and the motivation to leave a legacy to my children.