We had the good fortune of connecting with Sandra Price and we’ve shared our conversation below.
Hi Sandra, what was your thought process behind starting your own business?
I open my studio out of sheer necessity. I was leaving the shop I had worked at for a few years due to conflicts and there really was no other shops in the area I really want to work at. My initial plan was just to open a small private studio but once I saw the space we are in now, I really want to share it and make it a safe open environment where artist could grow. I learn a lot about how not to run a shop from the previous shops I worked at. I felt if I took care of my artist they would be able to focus on their clients and know their needs at the studio were going to be taken care of. With out fear that we wouldn’t have supplies, or that the electricity and internet would be shut off cause a bill had not been paid. I also am in the studio 5-6 day a week so if there is anything they need they can quickly get a hold of me and they know they call me if there is an issue and I can be there is 5 minutes as I live close by. I really value the artist that I work with and I want them feel they are appreciated. Everyone makes their own schedule to fit what is going on in their lives and can come and go as they please. By this we have built up a really good reputation at the studio, we have won several awards for best tattoo studio and we are all as busy as we want to be. I often have to turn down work as we tend to be booked out a couple of months. I am hoping to bring on another artist to help with the overflow.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I feel tattooing is one of the hardest mediums to master and I work hard everyday to do the very best I can. Every client is different, it not like working on a blank canvas. Skin texture, color, hydration, elasticity and age can all play a part in how the work is going to look. I only work by appointment to give me time to really come up with a design that will work best for my clients. Sometime is will sketch half a dozen designs before I come up with on I really like. Slowing down was really important to learn, skin is nothing like paper and you need to work slowly and carefully. I love to do all kinds of works as it makes everyday different and challenging. But if I have to pick a couple of favorites I would say I love doing Japanese style tattoos and anything Anime.
I really like collaborating with my clients on designs. I want them to love the work I do on them so being part of the process is really important. If I feel something that they are requesting is not possible I do tell them and explain why it will not work. I don’t just say no. Transparency is really important.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well definitely we go to dinner at Cafe Zack here in Ventura. Bike rides along the beach, go the the ventura harbor for fish and chips at Andria’s Seafood and live music and sunset drinks at Margaritaville. Check out all the little shops on Main Street and hike the botanical gardens and of course get a tattoo at my studio.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I feel my success was in a big part supported by my coworkers at the studio. They are the reason I have learned so much and I want to work hard to make this a place that can call home. So thank you to all the artist that have worked here at White Lotus past and present Ashley Story, Danielle Haggmark, Linzy Michelle, Jessy D’Auria, Roberto Euán, Richy Reynolds and Kristina Bennett. They are the ones who really helped me grow as and artist and the reason the studio has be successful.
Tattoos by Sandra Price