We had the good fortune of connecting with Sharon Brown and we’ve shared our conversation below.

Hi Sharon, we’d love to hear more about how you thought about  starting your own business? Essentially LOTTE.99 was hatched from  not being able to find a 100% cotton pajama or pure silk with its therapeutic properties in a classic sophisticated cut. I had envisioned a  pajama you could host a room in and feel empowered at the same time!  

I was in a blended relationship with 6 children between us & business  meetings were often before or after work at the house. If I was not yet  prepared for the day I didn’t want to wear sweats or the fussy feminine  or cartoony pajamas you often find. At the time menswear seemed the  only solution  

Alright, so for those in our community who might not be familiar with your business, can you tell us more?

Lotte.99 does small batch, elegant, timeless, wearable classics. We make  them in Los Angeles one at a time we often up-cycle fabrics & trims that  have been sold to resellers keeping them from the landfill. Lotte.99  garments span generations and genders. Self funded LOTTE.99 launched  in California just when the first round of devastating fires and mudslides  happened & unable to deliver our orders we quickly pivoted to pop up  markets and direct to consumers and as a bonus we connected directly  with our customers. To keep going we came up with a secondary market  collection to sell at the Melrose trading post and Homespun Santa  Barbara market. Friends had us do home shows in Vancouver and Los  Angeles. Through these relationships we were able to survive. These  setbacks set us up to ride out and even have success in the current  economic climate! What came from these bumps was a better  understanding that a glut of inventory can be a burden to sell at seasonal  intervals. So we offer preorder and custom Which gives us a closer  relationship and understanding of what people want. With many repeat  customers we know we are on target with our product. People want to  feel special, like it was made for them. 

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My friends would love to visit the beaches north of Malibu. There are hiking & great restaurants like Kristy’s at Trancas market or Malibu farm  on the Malibu pier. Then up the coast to Deetjen Inn Big sur, listen to the  waves crash under a big duvet with a potbelly stove and the resident cats  and local wine….I liked to find the little hidden spots at the beach away 

from the crowds. And downtown La definitely the Hauser & Wirth art  gallery, Manuela restaurant, Zinc café & Dover market for shopping! 

You could also stop by my studio at 824 Los Angeles street!  We are open by appointment 

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Charlotte Hourston. LOTTE.99 was named after her as  Char-lotte was born in 1999. At 16 along with her creative input, she  helped in every arena shelping, modeling & driving the website & social  media growth and along with her positive energy was there for me as we  pushed the ball uphill. She now has her own collection of jewelry   @Charliebeads. I couldn’t be more proud of her! 

Website: https://lotte99.com
Instagram: https://www.instagram.com/lotte.99/
Facebook: https://www.facebook.com/mylotte.99

Image Credits
model:Charlotte Hourston photographer: Sharon Brown clothes: Lotte.99 shoes @ gravity pope see by Chloe location: Vancouver House

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.