We had the good fortune of connecting with Sharon Brown and we’ve shared our conversation below.
Hi Sharon, we’d love to hear more about how you thought about starting your own business? Essentially LOTTE.99 was hatched from not being able to find a 100% cotton pajama or pure silk with its therapeutic properties in a classic sophisticated cut. I had envisioned a pajama you could host a room in and feel empowered at the same time!
I was in a blended relationship with 6 children between us & business meetings were often before or after work at the house. If I was not yet prepared for the day I didn’t want to wear sweats or the fussy feminine or cartoony pajamas you often find. At the time menswear seemed the only solution
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Lotte.99 does small batch, elegant, timeless, wearable classics. We make them in Los Angeles one at a time we often up-cycle fabrics & trims that have been sold to resellers keeping them from the landfill. Lotte.99 garments span generations and genders. Self funded LOTTE.99 launched in California just when the first round of devastating fires and mudslides happened & unable to deliver our orders we quickly pivoted to pop up markets and direct to consumers and as a bonus we connected directly with our customers. To keep going we came up with a secondary market collection to sell at the Melrose trading post and Homespun Santa Barbara market. Friends had us do home shows in Vancouver and Los Angeles. Through these relationships we were able to survive. These setbacks set us up to ride out and even have success in the current economic climate! What came from these bumps was a better understanding that a glut of inventory can be a burden to sell at seasonal intervals. So we offer preorder and custom Which gives us a closer relationship and understanding of what people want. With many repeat customers we know we are on target with our product. People want to feel special, like it was made for them.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My friends would love to visit the beaches north of Malibu. There are hiking & great restaurants like Kristy’s at Trancas market or Malibu farm on the Malibu pier. Then up the coast to Deetjen Inn Big sur, listen to the waves crash under a big duvet with a potbelly stove and the resident cats and local wine….I liked to find the little hidden spots at the beach away
from the crowds. And downtown La definitely the Hauser & Wirth art gallery, Manuela restaurant, Zinc café & Dover market for shopping!
You could also stop by my studio at 824 Los Angeles street! We are open by appointment
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Charlotte Hourston. LOTTE.99 was named after her as Char-lotte was born in 1999. At 16 along with her creative input, she helped in every arena shelping, modeling & driving the website & social media growth and along with her positive energy was there for me as we pushed the ball uphill. She now has her own collection of jewelry @Charliebeads. I couldn’t be more proud of her!
model:Charlotte Hourston photographer: Sharon Brown clothes: Lotte.99 shoes @ gravity pope see by Chloe location: Vancouver House