We had the good fortune of connecting with Steve Cardigan and we’ve shared our conversation below.
Hi Steve, we’d love to hear more about how you thought about starting your own business?
Starting my own business stemmed from just doing things that were interesting to me and then finding demand for those things. I’ve always had an entrepreneurial spirit, and the people around me and I always believed we could do anything. There are so many possibilities today if you just go for it. I started shooting videos because I like creating and then I saw a demand for music artists who needed content. Then that grew into me getting into artist development where I provide content and rollout strategy for artists. Just trying new things and then using everything I’ve learned to provide more value for people.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work. What sets you apart from others?
I think what sets me apart is my diversified skill set. It seems like every year I’m trying something new. I wasn’t too good at writing in high school, but I got into it in college and became the sports editor for my school newspaper. I didn’t learn to really DJ until later in college and then I had a residency at a few night clubs. I wasn’t a videographer and now it’s what’s keeping me the most busy right now. So I think trying new things and being able to become passionate about something quickly is something I’m proud of. And that to me is the biggest lesson. Try new things! Follow what you get excited about. And work really hard at it. It wasn’t easy, but I always believed anything was possible because the people around me made it seem that way and my parents instilled that in me at a young age. I basically failed my way here. I failed quickly, learned even quicker, and that eventually got me to where I am today. Never be afraid to fail.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Okay so just to get them excited we’d do the touristy things first for sure. Things they see on Instagram and TikTok. I live in Santa Monica, so we’d grab dinner at Elephante (possibly the most LA spot near my apartment). Then we’d walk on 3rd Street Promenade and stop by cool kicks to get them a pair of shoes. We’d continue to the pier so they could see it and people love the pier. Then we’d head over to main and go to 3110 for the night out. The next day I’d take them to abbot Kinney for the shops and some food. Buena planta would be a nice lunch spot to take them to. Then we’d hit ocean park for the beach with some friends. Definitely do dinner at whatever restaurant got a good review on TikTok recently (Ricky Lox is my favorite food reviewer on the app). That night we’d send it out to lock and key in koreatown. Hip hop is my favorite vibe. The next day we’d go for a hike in the pallesades and hit the beach again. Bring some quick lunch and hit waterfront in Venice. That night I’d show them Hollywood. Start at Dirty Laundry and end up and 1oak so they can say they went (plus it’s really fun). We’d have to spend a day on Melrose hopping in and out of stores. Maybe hit Fairfax and if it’s Sunday hit the Melrose trading post for some thrifted finds. I’d make sure we went to my friend’s houses too and let them meet the crew. And then the next couple days I’d let them decide what they wanna do again or if there was something they missed that we had to hit. Maybe take them around the Hollywood sign and up to the top. That one doesn’t get old. Focus on the beach, food, stores, and good music Who else deserves some credit and recognition?
I have to shoutout my business partner and friend Jay Rare. He’s the one who got me into the creative industry and he’s always believed in me. We’ve tested a lot of projects, built a couple businesses, and we’re really just getting started. He’s always had my back and if there’s anyone who motivates and pushes me forward it’s him. That’s my brother right there.
Other: The putyouon Spotify Playlist https://open.spotify.com/playlist/39e2IojbDT8iEuyaUyJRSL?si=6tosUakjTRKXr26JAsrPdA