We had the good fortune of connecting with Susan Ashouri and we’ve shared our conversation below.
Hi Susan, we’d love to hear more about how you thought about starting your own business?
Starting sugarpartiesla was more than just starting a business. It has taught me about myself. I had to dig deeper to find what was truly my style and not imitating others. I wanted my work to reflect myself, my style and who I was. Each artist, stylist and/or brand always carries a certain style that they offer to people and that’s what I wanted to reflect as well. When someone asks me to create or design something for them I want to be able to freely create because that’s how I personally work best. Being true to yourself.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Sugarpartiesla simply started from a mama who was at home raising her boys! That was me. A stay at home mom who was on a journey to find herself and her calling aside from being a wife and mother. I’ve had many struggles to get to where I am today and I still consider myself not where I would like to be but each season brings forth something new. Those moments when I started to feel weak I just kept my head down and kept working. Designing and creating helped me unlock many new things about myself and capabilities. Things I never knew I had In me. I am very blessed to have been able to have such a wonderful and supporting husband who gave me the space and freedom to do this full time from home while raising our children. Working from home also brought its challenges such as working overtime and all throughout the day and night. Not only were there orders and parties to style and design but there were also my home duties. I’ve had to learn how to manage my time, balance work and motherhood and still give myself that time to take breaks and be okay with it ! The letting go was hard for me. I am so thankful to be where I am today and I’m even more excited to see where else I will be in the future. Stay tuned!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am a huge foodie so if you’re visiting the area we are for sure going to hang at different restaurant spots. I couldn’t even tell you which was my favorite because I have so many! We would be hanging out at cafe hookah lounges in the evening, possible cruising in Hollywood where all the fun lights and tourist spots are too !
Who else deserves some credit and recognition?
I have met many amazing women along my journey through my platform. Honestly, too many to pin point to one. There were some who inspired me, some who shared tips and tricks and others who simply were on the same journey as I was and we continue to grow alongside one another. There’s a special hashtag us ladies use and it’s #communityovercompetition. It’s so empowering!
Some of the photos were captured by AngelShereePhotography https://instagram.com/angelshereephotography?igshid=1d83epjganwws