We had the good fortune of connecting with Tammi Leader Fuller and we’ve shared our conversation below.
Hi Tammi, have you ever found yourself in a spot where you had to decide whether to give up or keep going? How did you make the choice?
We created Campowerment in 2013 as a transformational playground to help women learn, connect and grow, in the spirit of the childhood summer camp experience. Powered by joy and playtime, through the lens of community and game-changing, Expert-led programming, in dozens of fields covering 7 distinct areas of life. Campowerment has helped to empower thousands of women to become better humans, partners, leaders, parents, volunteers, employees, managers, and all around contributors, to help make not only their own lives, but the world, a better place, With a 55 percent retention rate, our people have taken quantum leaps forward, on purpose. In November 2016, as we were setting up at our homebase at Camp Hilltop in Malibu, awaiting the arrival of 160 “campers”, the Woolsey Fire was headed right for us.. We evacuated safely, but the next day, the place was decimated, taking with it much of what our business owned (including our storage facility). Amazingly, our people rallied to save us, raising more than $70k to help us rise from the ashes and keep us in business That’s the power of community, and why we didn’t give up, holding two makeup retreats in 2019, one in March in Lake Arrowhead and another in November in Ojai.
In 2020, when COVID hit., heeding our campers’ requests to stay connected, we pivoted our in-person retreat business to a highly interactive, LIVE programming model that connects women to more than 60 experts, and to each other, in a way that they can be seen and heard. Campowerment.com has become a thriving member-based community that is keeping people together, no matter how far apart, and inspired, from the comfort of their own “cabins”. At at a time when women have never needed connection and empowerment more.
Alright, so let’s move onto what keeps you busy professionally?
After 34 years as a Television Producer, nearly 20 of those at the TODAY Show, I had seen too many women like me, struggling to juggle life as we were taught to live it, and I took a giant leap. Backwards in time, as a meaningful way to propel life forward. I created Campowerment to help people disconnect and recalibrate, with themselves, and to each other. To take women back to a grown up version of my all time favorite childhood experience: summer camp. No phones. Just powerful, game-changing programs, led by experts in dozens of fields, out in nature, sharing life’s lessons wrapped in fun and games. In the spirit of the campfire. Phones off. Sweats on. Ready to grow.
In the Fall of 2012, I walked out of a Warner Brothers Studio and into the great outdoors, to help women shift into self-care and companies transform their cultures at Campowerment: these weekend, sleepaway camp-inspired, and luxuriously decadent retreats and Corporate Wellness experiences. B2B, we create innovative, custom-curated retreats packing a powerfully built, Expert-led curriculum, wrapped around the power of playtime. Designed to move the needle on any business. Or woman seeking to put herself at the top of her to-do, and regain her personal power.hether it’s a one day offsite at a kids’ summer camp or a 2-3 day upscale retreat at a 5 star Guest Ranch, the Campowerment for women and as a unique interactive Business experience is one where trust and meaningful connections are built, on purpose. It began as a women’s retreat in 2013 and has ultimately turned into a movement of 5000 plus happy campers, after 25 retreats and some serious love and shout outs from Oprah, MORE and Parade Magazines, the TODAY Show, FOX and Friends, The Hollywood Reporter, LA Times, Miami Herald, Forbes and Fortune Magazines. By 2018, we were producing custom Corporate Campowerment retreats for Nestle, Snapchat, Lululemon, and a host of other LA-based companies, connecting their people on a deeper level, to redesign roadmaps, and thrive through uncertainty. And now, we’re bringing Campowerment.com to life virtually, in an interactive way that’s redefining community and the enormous power of connection as we once knew it. It’s been a long 9 months in isolation, and many more of us “get it” now, and are finding our place with our people, even if they’re thousands of miles apart. That’s why our online community-based growth idea is exploding.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
First stop: Koreatown, to the Natura Korean Spa for a full day of pampering, starting with the deep salt scrub that will remove more yuck than you ever imagined was living on your skin. Then to the hot salt rooms, with a few jolts of the cold room in between. Crash out and chill on a comfy recliner in the quiet area of Barcoloungers, after some Korean treats to fill your belly. My fave is the refreshing crushed ice fruit salad. Steam and jacuzzi follow a deep deep massage and you’ll go home wiped out, ready for a good night’s sleep. The Pier at Hermosa Beach is my #1 So Cal oceanfront spot. No better place to watch beachvolleyball, and the sunsets are ridiculous. It’s one of the few places in LA you can actually dine outside and see the ocean. Silvio’s Brazilian BBQ is the South Bay’s best kept secret. Best chicken ever. Ask for the Ipanema salad dressing on the side. I usually get a pint of it to take home. If you’re an early riser, hit Java Man on Pier Avenue for the most delish breakfast turkey and egg burrito north of the border. Wanna sit right off the Strand? Try breakfast outside at Good Stuff. I dig their their healthy breakfast fajitas and they make fresh muffins every day. Get there early. If you’re into strolling on the beach at night, get in line for dessert. The Baked Bear makes more than a dozen kinds of cookies and brownies. Pick two and they’ll carefully place a scoop of killer ice cream in between, and THEN roll the outside in any topping you choose, before it all goes on a panini press to heat up the cookies. I mean.
When in Weho, a night at Hamburger Mary’s on Santa Monica Blvd is a must. Drag Queen bingo is hilarious, but be prepared to be toyed with. There is no better outdoor market for funky vintage furniture, clothes, jewelry, shoes and whatever else you never imagined you needed than the Sunday Flea Market at Fairfax High School. Best two dollars you’ll ever spend in LA. If it’s holiday time, stop by Hollywood United Methodist Church and help them feed the homeless. I spend Christmas Day there every year and the party is epic. It’s the big church at the corner of Franklin and La Brea, with the giant AIDS ribbon on the tower, Movie night at the Hollywood Cemetery is always a great adventure, and I personally love to follow the bouncing ball on the huge screens at The Hollywood Bowl every summer at the annual Sound of Music sing along night. Weekdays, if I’m up early, I’ll head downtown and hit the LA Flower Market. Best succulents in LA, and maybe the cheapest too. Paddle boating in a flamingo on the little Lake in Echo Park is a relaxing way to appreciate our omnipresent 72 and sunny… get out on the water for less than 20 bucks. Wheel Fun Rentals. It’s wheely fun.. Culver City Park hosts an awesome ropes course, owned and operated by Fulcrum Adventures. They’re fabulous. Their inspired team will coach you through their 50 foot ropes course and help you find the courage to take a Leap of Faith you never imagined possible. They run our Challenge Adventure courses at our Campowerment onsites in Malibu and Ojai, and we love them. I’m a Farmer’s Market geek, and in LA, there are no shortage of them. I’ve hit lots of them and if you’re ever at one where you see Harry’s Berries, splurge. Most expensive berries I’ve ever splurged on, but you have never tasted anything like them. I’m from Florida and had never tasted pluots til I got to LA. Fall is prime season for them, and they are my all time favorite California fruit, in any flavor. So much to do here…but when my friends from back east come to town, we need a view. So we head up to Yamashiro for some delish (and pricey!) sushi. But it’s worth it cuz the view is unparalleled. Day or night.
Who else deserves some credit and recognition?
Shoutout to Lisa Gregorisch-Dempsey, Senior Executive Producer at EXTRA/Telepictures/Warner Brothers, my trusted colleague and best friend during my three decades long career as a Television News Producer. Lisa G brought me to LA in 2009, and I worked for her for four years, when I came up with the idea for Campowerment, (www.campowerment.com) She has been one of our biggest cheerleaders. To Jodi Perlman, the owner of SOTO and SOTO Lifestyle Boutiques, for being a huge supporter of Campowerment and Give Her Camp, our 501c3 Foundation that has granted scholarships to Campowerment for more than 50 deserving women. Our people love SOTO style and so do we… And to our beloved community of LA women who are so committed to self care, personal growth, playtime and deep connection, we say THANK YOU, for wrapping your arms around us, and each other, and for helping us get back on our feet after the Woolsey Fire nearly wiped us out. It takes a village, and we are so very grateful for ours…
Instagram: @campowerment and @tampowerment
Linkedin: @Tammi Leader Fuller
Facebook: @Tammi Leader Fuller
Photo Courtesy of Juliet Rose Productions