We had the good fortune of connecting with Tracy Capisce and we’ve shared our conversation below.
Hi Tracy, is there something that you feel is most responsible for your success?
I feel that passion is the most important factor behind my success. Passion gives you energy and allows you to run at full speed. When you are working endlessly around the clock through many sleepless nights, during holidays and weekends – you don’t feel exhausted. Time just flows by quickly when you are passionate as you love every bit of what you do. It clears your mind so you don’t see obstacles. Obstacles become motivation for finding new creative solutions and trying something new becomes exciting. When a creative project is completed it feels amazing and passion motivates you to jump higher and further than the next each time. It allows you to feel rewarded by smaller details like when you see client’s smile and show sincere appreciation for the work you had done. Passion also heightens your curiosity which are vitamins for success and helps you see more and achieve more.
Alright, so let’s move onto what keeps you busy professionally?
What sets us apart from others is that we cover a lot of services (graphic design, website and app design/programming/SEO/SEM, product design, fashion, licensing, and more) all in-house with ambitious goals for the highest standards of quality. We have been keeping our level of quality for over a decade which shows through over 40 awards for our work. The hardest part is the feeling that there is never enough time based on the many urgent deadlines while still maintaining the highest quality control. What also sets us apart is that we treat every client like a VIP whether you are an A-list celebrity or just starting out a new business. Our clients range from all ages throughout various diverse industries. We are constantly learning from our clients and through every project.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The beaches from Venice Beach to Santa Monica Beach to Malibu. The Rose Venice is good for breakfast. Catch LA for drinks / happy hour and an asian-fusion dinner at Tao Hollywood. Beauty & Essex is nice to hang out as well.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Reverend Leo was a key figure in my childhood who showed me the meaning of unconditional kindness. He showed me how even though we are all so small compared to everything in this world, our love and sincere gestures can be bigger than anything. Kindness allows you to see what other’s really need, to connect with others, truly understand them and be in tune with their thoughts. I was blessed at such an early age to have Reverend Leo teach me the value of kindness through his own actions of unconditional kindness. Small gestures of kindness are like seeds that grow and bring positive energy everywhere. It changes your perception – when I see people smile it adds sprinkles in my life.