We had the good fortune of connecting with Virginia Fair and we’ve shared our conversation below.
Hi Virginia, what is the most important factor behind your success?
It is worth to mention that after extensive survey, clients preferred to connect directly with the artist, hence the name of our company : “Virginia Fair Studios”. Good communication is imperative in our line of work. We also are very diligent in producing exactly what the client envisions. We collaborate closely with the designer creating samples to insure texture, color, and form is exactly what the client wants! That can be rather tricky when it is not clear the look they are striving for. . Because of the above, word of mouth about us is very high. You can see on our website all the testimonials, and half the time we forget to ask for a testimonial-they arrive unsolicited. The most important factor for our business is to deliver what is promised. This means delivering on time and on budget. If it takes us longer on the job then is determined in the bid we take responsibility for that discrepancy. In addition to the murals and decorative work we are well known for, the variety of extra services we offer appeals to designers. This includes computer assisted design, cosmetic restoration on existing work, color consulting and collaboration, including working on a variety of materials such as tile, wood, plaster, concrete, etc. Having chose a business partner who is adept at a verity of skills helps us pull this off. So the main thing is we deliver what is wanted, on time and within budget!
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My art reflects the versatility I am known for. I create everything from landscapes to still life, including animals and people, and I love working with textures and colors and experimenting with various mediums. I often mix different mediums together. I would start with an old trunk to paint that I would buy from an antique store, or I would create my own post card paintings to mail to friends. I would paint on anything you put in from of me. This eventually led to painting murals on walls and fabric and such. If I could splash paint on it, it was not safe from my creative endeavors. I would often paint for my children, covering their bedroom walls with my art. I am never discouraged by a new challenge. And I always challenge other artists who work with me to follow suit! A young man came to my door one day, with a few sketches, seeking work-timid about his creative ability. I saw the potential in him and I took him under my wing and sent him out into the field on a few key projects. With my encouragement, he rose to the occasional and he subsequently morphed into the artist he is today and I eventually took him on as a partner. Not only has he became an extremely good artist, he has added so much creativity to m our company and is the reason we are so versatile as well. It wasn’t always easy but persistence and hard work, and much research are key elements and believing in what I do. Definitely some trial and error! I have learned good communication is key. Always listening to what others had to say and learning from that. I want the world to know that art and aesthetics are key in a fulfilling life. An aesthetic home is so much more welcoming to come home to. The creativity I was surrounded growing up in new Mexico inspired me to dive into the field of arts.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would start with a stroll through the Huntington Gardens with a break for lunch at their wonderful little cafe. I would then whisk them off tho the Getty museum. I may then end the night with a light dinner in old town Pasadena. A day of vising the Lincoln cafe for a tasty lunch with locally sourced food, then an evening at the Norton Simon Museum The Evening Farmers Market in South Pasadena, nestled in a a quite village of antique stores cafes, and boutiques. Sunset on the beach with a good glass of wine. Possibly a live show depending on their preference.
Who else deserves some credit and recognition?
The innovative interior designers who have inspired our creativity over the years and have shown us that anything is possible. Their ideas and vision have challenged us and has been been conducive in our growth as artists.