We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Julie Simpson | Producer Film and Television Company

the value and principle that matters to me are simply to treat people the way you would want to be treated. I want to be treated with respect, so I treat others with respect. I want my views to be respected even if not agreed with so I respect other’s views. I want to be valued for who I am so I do the same for others. usually when people lash out and disrespect Rogers is due to the fact that they are hurting themselves. I try to lead by example. I live by the motto that people work with me, not for me. It’s a mutual endeavor to create something where everyone is involved and heard no one is shot down and the best idea wins no matter who it is from be it a director, actor. a pa or the caterer. if someone on the team is disrespectful to anyone it’s addressed immediately in a kind and affirmative way to find out what the issue is and how to resolve it in an adult way. Read more>>

Jenny Powers | Author, Speaker and Founder of The Empowered Woman

Following My Heart. For many years, I lived a very safe life. I followed all of the rules that I was supposed to follow. I did the things that society expected me to do and I judged the success of my life based on the standards that society set. I did well in school, excelled at sports, got into an elite college, had incredible friends and an amazingly loving family. I got a prestigious job, made enough money, lived in a beautiful apartment and had everything that I thought would make me happy. Except that I wasn’t happy. I was living the life that was expected of me and I was deeply unhappy. Because my life didn’t feel authentic to me. It didn’t feel truly unique to me. Despite all of my perceived success, my life did not feel successful to me. Read more>>

Eduardo Manilla | Designer & DJ

Living a life in Gratitude has brought me much Joy and Happiness. To start my day right I just do a simple exercise of thinking about everything I’m grateful for. It sounds silly but it works wonders. Give it a try. Read more>>

Lisa Adams | Painter

Integrity matters most to me. I’ve always had a very personal approach to art making and though an artist is aware of their audience to some degree, being honest with oneself is imperative. I know when a painting hits the mark and is satisfying and when it misses. Read more>>

Steven Soong | Optometrist

Family. Bright Vision Optometry was created to serve families. Our patients’ family and our own family. To my sister and I, family is the most important thing so everything we do is for our family. Read more>>

Claudia Meyer | Multi-Disciplinary Artist

Authenticity and honesty. Read more>>

Ibuki Kuramochi | Artist

The body. As AI and technology evolve in the future, they will forever be just a copy of our organic perfect body. Now that the pandemic is happening and the internet is everything, we need to think again about the body. Robots can be charged even they get old, but our bodies are weakened and our lives are limited. That is why we need to be concerned about the body. I read a book by Anatomy expert Takeshi Yoro. He stayed that the cells of humans change every day. I’m not the same as I was a week ago. In old Japan, people’s names were changed according to their age and career advancement (stage of life). We who live in this era have consistently had the same name (except in the case of marriage). Read more>>

Mitch Stroup | Owner of DuckPond Productions

Be on time. I had a football coach named Coach Dudik, he’ll have no idea who i am if he ever were to read this, he said something to me that sparked a fire in me. His word were “If you are not 15 minutes early, you are late! If you are on time, you are late!” From then on i realized being on time was half the battle. If you showed up to an interview 15 minutes early, interviewers loved you and you had a better shot at getting the job. If you show up to work 15 minutes early and ready to work, you look more prepared than someone who showed up on time. If you show up to set 15 minutes before your call time, you will book and book and book work. I hire people all day every single day. If you are 5 minutes late and you are the best candidate on paper, I will NEVER hire you. I will always hire someone who is on time, ready to work and ready to learn. Be on time and make a point to be early every single time. Read more>>