We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Carlo Stenta | Studio Furniture Maker

Do It Right. I didn’t leave the corporate world at the height of my career to pursue a life as a studio furniture maker because I thought it would be a more profitable endeavor. I was fortunate enough to find my calling but enter a space that I had no experience in whatsoever. I just found myself falling in love with making, The foundation to my decision to leave a world I was very familiar with to enter a space that I had no experience in whatsoever was, if I am going to do this, I am going to do it right. I am going to learn how to build and design pieces the right way. A way that makes me incredibly comfortable every time I deliver a piece to a client. Respect the craft, respect the process, and respect the experience you need in order to do things right. Read more>>

Morgan Marks | Poet, Writer, Outdoor Professional

Connection. When people are in relation to one another, magic happens – people listen, they share, they open up, they see the common humanity between them. It takes intention, respect, and curiosity to share space with someone else and dig in enough to hopefully realize that we are more alike than not. I’ve traveled to a good amount of places, from Zambia, to Australia, to Canada, and humans, while unique and different, we all seem to crave a knowing and to find belonging wherever we are. If we realized this is the person across from us, I think it would help to turn the dial to seek common ground between folks. Read more>>

Deri Tyton | Filmmaker & Writer

The principle that matters to me most is stated by the author, James Allen, “As A Man Thinketh, So A Man Is” Every day, I work toward achievement in all ways of my life. For me to truly achieve anything, it starts with the power of the mind. My results will be based on the power of thought.
The attitude to never give up and the desire for self-determination begins in my mind. Read more>>

Yukon | Mastering Engineer

Authenticity. Over the years, I have tried many different approaches to “getting ahead,” and most have been great lessons in what not to do. But at the core, especially if you are working in a creative industry, it’s all about being genuine and bringing that quality to your work. As a mastering engineer, I am usually one of the few people hired outside of the production to join the creative process of recording a song or album. And I’m usually brought in at the end to handle the final 10% of the work, getting everything ready to be released. Read more>>

LaSasha Delashay “LSD” | Artist & Owner of CustomsByLSD

What matters most to me is being true to the artist I am. I want to make sure that I’m creating what I want to create when I want to create it instead of what’s trending at the moment. I rather stay real than relevant because only one will last forever. The goal, if executed correctly, will allow me to be both for some time. I choose to find success by being LaSasha Delashay “LSD”. Read more>>

Kenisha Howard | Small Business Owner

Courage . Courage is defined as mental or moral strength to venture, persevere, and withstand danger, fear, or difficulty. This definition speaks volumes , because that’s what courage is all about , stepping outside of your comfort zone. If you have no fear, you don’t need courage, but when something you know you have to do makes you feel sick inside, courage is what makes you do that thing anyway. Read more>>

Regan Danner | Actor, Podcast Co-Host, & Content Creator

Gratitude. It was instilled in me from a young age that the nicest thing you could do for someone is thank them for all they do. Some of the most humbling words are “Thank you”. I have really struggled with trying to prove that I can do everything I set my mind to without asking for help. Being able to seek assistance when needed or willing to accept help when it comes along has long been a mental battle. However, whenever I am able to admit that I need help, you best believe that I am the most grateful person you’ve ever met. Without the help from family, friends, mentors, and even the barista that makes my mobile order coffee, I would not be the woman I am today. Read more>>

Timothy Westbrook | Fashion designer, educator, social and environmental advocate

I grew up in the Adirondack Mountains in a rural town of 60 that’s right six-zero people year round. All you have is nature there. Nature doesn’t judge you, it is resilient and kind. It seems merciless, but it is simple and balanced. Environmental sustainability has always been the core value of my work. How can we experience luxury in a way that not only allows us a decadent experience but also has an altruistic outcome? For example, what if instead of polluting, when we drive a car it purifies the air? What if attending a fashion show had the same carbon footprint as planting five trees for every attendee. At the beginning of the pandemic when humans started to slow down and retreat, globally we saw the earth begin to heal itself. Read more>>

Sarah Wheeler | Actor, Poet, & Erasure Artist

To me the thing that matters most—what I find most meaningful and compelling— is the thing I am in pursuit of, always, in my work, in my art, in my relationships, and within myself. Truth. I think the reason truth holds so much weight for me is because, for the better part of my life, I didn’t know what the truth was. Growing up in a very insulated, fundamentalist Christian family, so much of what I was taught in my early life was filtered through a very particular lens. I have since come to recognize that much of what I once accepted as true about the world – and myself— was not wholly accurate. It has taken me many, many years to come to this understanding. Read more>>