We had the good fortune of connecting with Traci Weintraub and we’ve shared our conversation below.
Hi Traci, can you talk to us a bit about the social impact of your business?
I think as a small business we have more of an impact locally on our community. We have been able to stay open during this pandemic and get people healthy food to stock up on, which I think in a time like this, it’s really important. However, I think from my personal journey dealing with chronic illness the impact reaches to those in our community, around the nation perhaps who have similar struggles. I think we have opened our doors and our ears to those who need an outlet. A resource for food that they perhaps cannot get at their local grocery store. Whenever someone walks in or emails us to tell us that they have chronic illness or dietary restrictions we just hope we can help as much as we can. Our business really stems from love and health and we hope that extends to other people.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I own a soup shop on Ventura Blvd. It was my something good that came from something difficult and I’m most proud of that. I got sick a few years back with Lyme Disease, had to change my diet significantly so I made myself a whole lot of organic, gluten free, dairy free, nutrient dense soup. And from there my business began. It’s not an easy journey to own your own business, its a lot of hard work and when you meet other small business owners it makes it even more inspiring . There’s so much joy in accomplishing small victories after working so hard. I think the biggest challenge is continuing to learn. I’ve learned everything from E-Commerce to dimensional shipping to working with the right vendors. It’s all trial and error, it changes constantly and it’s a lot of failure before you see success. I think what I’d want people to know is something my father has said to me throughout my life, if you put your mind to something, it can be done. Hard work pays off and enjoy!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My three favorite places I’d take a best friend if they were visiting would probably be Zuma, Huntington Gardens and the Farmers Market. I know not super thrilling, club raging or mind blowing but I find such happiness in all three places. I’m sure everyone has been to the beach at some point but Wayward beach/Zuma, is still one of my favorite places in LA. I love how quiet it is and peaceful. And the drive really early in the morning is one of my favorite things ever. I also love Huntington Gardens. There is something really calming about that place, I would take them there as well. There are so many spots you can just relax and read a book. If you haven’t been, it’s a real cool place to venture. And I’m a sucker for fresh produce and interacting with small business owners so I love love love a farmers market and the Hollywood Farmer Market and the West Hollywood Farmers Market are two of my favorite places to go. It’s just fun to see what people are making and selling. I love that environment.
Who else deserves some credit and recognition?
When I started the business in my kitchen it was just me. As I grew, I hired so many people who were “into” the idea of the business but really didn’t want to do the work, put in the time. And then Carmel, my head chef reached out to me inquiring about a job. I hired her on the spot. She’s been with me for almost two years. I then hired Cassie as a delivery driver at first a few months after Carmel, now she is my director of marketing and operations. Their work ethic is nothing short of amazing. They get the idea of helping others eat healthier and having options available to those who can’t necessarily cook for themselves. They understand what hard work is. There has been sweat, there has been tears but what I love about these two amazing women, is they are so supportive of my vision and of each other. It’s a great team to have and they deserve a lot of the credit.
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