We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are.  Without values and principles to guide you, making decisions can seem impossibly difficult.  Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Lenny Tim | Entrepreneur

Customer service is the most important principle in business. You must have an understanding of how to serve your customer and a desire to go above and beyond. A business will only thrive if the customer comes first. Read more>>

Mia Schulman | Producer

Sincerity. Sincerity, to me, is the meeting of honesty and vulnerability. It’s a reminder that everyone is human. In some of my toughest rate negotiations with vendors or locations, I’ve found that being kind, patient, and honest about your situation can go a long way. That goes for managing crew too! I’ve found that explaining your situation and asking if everyone is okay with the proposed changes can go a long way for morale, when it comes to things like getting to lunch a bit late, or running into a bit of OT. You just have to remember that you are talking to real people who will face real consequences based on your decisions, while also saying, “Hey, I’m human too, let’s do this together.” Read more>>

Tristan de Liege | Music Producer

In life the most important value, that in my opinion really determines the direction of one’s career and life is the dedication to fully harnessing and releasing our creative potential. What I mean by this is a constant process of integrating and developing knowledge about ourselves and our domain of work in order to achieve a constant state of growth and increasing competence. I think this applies to any field; and in fact my inspiration for understanding the importance of creativity this way comes in large part from learning about how great entrepreneurs, scientists, innovators, etc. lived their lives. Read more>>