It’s easy to get caught up in the day to day, but it’s important to stop ask: what’s the end goal? Knowing where you are trying to go is step one in getting there and so we’ve asked some folks we admire to tell us their end goal and where they want to be by the end of their careers.

Regi Levi | Music Artist & Sound Engineer

The end goal for me is to be able to provide for myself and my family in the future. I just want to be mentally, physically, and financially stable. To be able to live and do what I love doing as my career would be a dream come true. Read more>>

JR Luat | Director & Graphic Designer

Ever since I was young, I loved the movies and always found myself engrossed in storytelling and cinematography. Growing up, the end goal for me was to be a Creative Director at a creative agency specializing in entertainment marketing. It was my dream to be a part of the creative process — a goal that I know is just a stones throw away this year. Read more>>

Rhett Baruch | Vintage & Contemporary Design Dealer

I like this question as it is something I don’t often ask myself, it’s very difficult to see past what’s in front of me at times. I believe the current framework of my business model and the way it ties into my personal life, serves as a really good case study for where the long term goals lie. My goals for today are core values, wake up and enjoy each day to the fullest. Often easier said than done, I find the most fulfilment out of connectivity with other humans, nature and the objects and ideas that can be created by combining the two. To me this is how I seek the law of human nature, in self interest of wanting to be wanted. The desire of being valued by others in some capacity for something you have to offer and your contribution to our existence as a whole. How authentically interesting and helpful can I be to my friends, peers and audience, but doing so selflessly, still with a me first approach? What uniqueness can I offer in a seemingly saturated world and also escape “imposter syndrome”? I’d like to think of that as a driving force for reaching this goal, as an inventor finds a solution to a problem. Read more>>

Andie Miller & Megan Schmer | Vintage Sellers

Our end goal is to encourage more individuals to stop shopping fast fashion. Wearing vintage clothing and shopping second hand is not only fun because you get to support a small business, but you’re also prolonging the life of some great pieces of history, AND helping reduce the amount of clothing that gets dumped into landfills every year! By the end of our career, we would love to have a storefront! But until then, helping inform about reducing mass waste, and helping people have a more colorful and reused vintage style will do. Read more>>

Xavier Rony | Photographer

I want my work to be displayed in galleries around the world. Although my work now isn’t near that stage, I really envision myself continually growing as an artist via consistency and inspiration. Another goal is to publish a couple books of my passion projects that I will have worked on (hopefully). More than anything I want to look back on my journey as a photographer and smile because of all the people and places I crossed paths with. Read more>>

Jeniffer Flores | Actress

Every time I think of the feeling I get from watching a great movie or an amazing performance for the first time, I remember when I was little and I would watch my favorite movie, Brave Heart, over and over again, as if it were the first time, because every time I was amazed by something new or just something that really reached me. Brave heart reached my heart. That’s what my goal is, I want to reach people’s hearts and make them experience the same movie for the first time, hundreds of times. Professionally I want to stay true to myself, it’s really easy to lose yourself into things or people, but I want to keep in mind why I started doing what I’m doing, that way your work is honest and you still have fun. Read more>>

Maria & Babbs Lopez | Comedians and Advocates

Nothing matters unless you’ve impacted another human, uplifted them or inspired them. Our ultimate goal is connection…and you know, a ton of money. But sincerely, we’ll never be done. We’d like to have starred in a few films, tv shows, direct film and tv, write a few books, have an extremely successful podcast, tour the world with a live show, and a fun and sexy clothing brand to name a few, From the financial success of that, we’d love to build community centers in South LA where we grew up. Shout out to South Gate! We want to connect with the community and build centers that provide knowledge and practice in music, art, theatre, fiscal guidance, women, lgbtqia, and people of color empowerment and entrepreneurship, spirituality, and gratitude. Read more>>

Ashley Michelle Simpson | Storyboard Artist

I hope to be a director by the end of my career. Being a show runner is often times someone’s ultimate goal and while it would be fun to try it at some point, being a Director is a definite ultimate goal for myself and work directly with other artists on projects. Read more>>

Adam McCarthy | Fine Art Painter and Art Director

Since my business is secondary to my career as an Art Director, my end goal is actually the beginning of my fine art career! My plan is to grow my business while still maintaining my job in Video Game Development, with the hopes that I can retire early and focus just on painting and showing and selling my work through galleries. As much as I love being an Art Director, the dream is to be able to support myself fully with painting. Read more>>

Korynn OC | Pop Artist

As a child, if you were to ask me what I wanted to be when I grew up the answer was always easy, “pop star.” Not much has changed haha. Singing and performing have always been a passion of mine and as I got older I became in love with writing songs. My biggest goal is to touch as many people as I can with my music. Writing music has helped me get through a lot of hard times. I want to touch people through my writing and live performances and hope to tour the world one day soon to meet people who like my music. Read more>>

Dominic Fontana | Singer/Songwriter, Producer, and Performer.

Ultimately, I just want to sing. I’m a singer/songwriter, producer, and performer. The end goal for my career would be to make art with my friends for a living. One day, I would love to sign with a label. It wouldn’t just grant me the opportunity to collaborate with artists I love and admire, it would offer me access to learn from the best in the business and potentially gain a platform from which I can embark on other artistic and human endeavors . I would truly love to start a foundation or a center for the arts for children who might not have access to the arts training I was lucky enough to receive. Read more>>

Ashley Frey | Founder of California Love Water

For me it’s not where I want to be professionally by the end of my career. It’s about what is the greatest impact what I am creating can have on the world and who I can become in the process. Someone once told me if you’re not thinking about how your purpose is going to affect the next 7 generations of human beings you are thinking too small. I am bringing Love Water to the world because it’s important. It comes from my heart. I am creating the most high vibrational water on earth sourced from a private sacred source in the Sequoia National Forest, Structured & Energized using UMH technology and crystals, Infused with 528hz (the actual frequency of Love) and Reiki. I am creating conscious events and Sacred Heart Activations + Love Water Meditations all around the world causing a ripple effect of love on our entire planet and raising our vibration. Read more>>