We had the good fortune of connecting with Ariana Drummond and we’ve shared our conversation below.
Hi Ariana, can you share the most important lesson you’ve learned over the course of your career?
I believe the most important lesson that my business has taught me is that success can come in different forms. Each journey to happiness and success is going to look different. If you constantly overthink or let doubt creep in – it will only hold you back from your destiny. Don’t allow the fear of failure to block you from reaching your purpose!
My journey is unlike many of my colleagues in this industry and you will drive yourself crazy trying to measure up and compare yourself to others. Stay in your own lane and keep your blinders up!
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
For many of you reading this for the first time, my name is Ariana Drummond, and I am the Founder and Senior Publicist of Kreative Approach Productions.
In order to succeed in the public relations industry, it’s important to be multifaceted. Bold, professional, and charismatic. I am taking over the industry one client at a time. Widely known for my top-tier talent, I have worked with major networks and organizations including; Warner Brothers, BET, NAACP, TV One, UNCF, and more. What sets me apart from the crowd is my ability to implement unconventional techniques and strategies that continue to amaze my clients and my competitors.
I am most excited about my newest ventures; I am currently in the process of partnering with my client Demetrius Shipp Jr (All American) to launch a new t-shirt line. For more information or to make a purchase visit www.
As you can imagine, growing in this industry as a black woman can be very difficult. Constant microaggressions, misogyny, and racism – can be unbearable. Sometimes you want to give up and quit, but you think about all of the little black girls who were told to give up on their dreams and you remember all of the black girl magic wrapped up inside, and your spirit just won’t let you.
Even though it’s cliche, don’t let anyone convince you, that you aren’t good enough. You are amazing and talented, and you can do anything you put your mind to.
I want the world to know that I work my a** off. In this industry, there are so many inequities especially surrounding black publicists. We hustle harder and grind out – sometimes more than our counterparts, but we need to be given the opportunity to show the world what we can really do.
I’ve been taught that life will not just hand you opportunities, you need to take them. So, that’s exactly what I plan to do!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
What I love most about California is that there are so many hidden gems. There is a place or an activity for everyone – whether you like something adventurous or something chill.
If my best friend was in town I would take them to see all my favorite places, particularly Los Angeles since it is the epicenter for Afro-centric culture and commerce. I would start with a morning hike to see the Hollywood sign or a brunch at The Court cafe.
For activities, I would take them to Santa monica for jetski rides and a fun day at the beach, or a stop in Leimert Park Village. As the heart and soul of what is considered to be the creative capital of the world – I would take them on a tour to be engulfed in the history and culture.
Located in Los Angeles’ historic West Adams neighborhood, Alta Adams is black owned restaurant that serves comfort food and great cocktails.
For a night out on the town, I’d head to The Palor or Rush Street for drinks, music, and night of dancing.
Who else deserves some credit and recognition?
I’d love to shout out all of my friends and mentors who have inspired me along the way. Without them, I would not be the woman I am today and be in the position I am in now. I am so extremely grateful for powerful, nurturing women of color who have molded me and influenced me in some capacity. Special thank you to Robin Harrison, Junie Harris, Regan Farley, Zabrina Horton Tenia Watson, and more.
Ladies thank you for uplifting me at my lowest moment, thank you for encouraging me to reach my dreams. I love you all!
I also like to thank Voyage LA for featuring me!
Photo Credit: Moriah Harris, Aurelia Ventura