We had the good fortune of connecting with Mira Peterson and we’ve shared our conversation below.
Hi Mira, how do you think about risk?
Taking a risk is important. Through the years, I’ve seen through family and friends so much wasted potential due to fear. Fear of failing, what others might think, angering parents or spouses that don’t approve. We cannot make progress in comfort zones and people’s opinions don’t pay the bills. We as individuals need to remember that it is our life to live and if we feel strongly about something, if we are filled with joy or passion over an idea, it’s our calling to pursue it no matter how scary it could be. My favorite thing I like to tell myself before taking a risk is “F** it!” and I’ve learned whatever happens after those kinds of decisions is usually magical.
What should our readers know about your business?
I run my own marketing agency called The Beauty Bohemian Collective. A full-service marketing destination that specializes in out-of-the-box, innovative thinking, organic growth strategies and authentic brand development. I literally was in line getting my business license when the lockdown was announced. For the first few months I thought that I had the worst timing and that I had made a bad decision quitting my full-time job to spend more time at home and manage my own clients. But then all of a sudden, the clients started coming in, to the point where I became stacked and had to let some clients go since I was at max capacity. The trick was to just keep going. Grinding when and where I could. In between waiting for clients, I actually got my Yoga teacher license and was in line for an audition to a yoga studio. I also won a scholarship to Cornell for a Women’s Entrepreneurship Certificate which I completed December last year. You just gotta keep going no matter what. Even if there is uncertainty, doubt, no control over the situation – continually find opportunities, learn, make way to pivot. We are never stuck and a new day is a new opportunity to change things for the better.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I live in San Francisco so there are soooo many places to go. I would of course have to wonder what time of the year this is so that we can visit and dress accordingly. But year round, this is my list of a few food recos: El techo is a rooftop bar I love with the best ceviche. Dr, Teeth’s for drinks. Brunch at Outerlands.
Who else deserves some credit and recognition?
My family. My mentors.