We had the good fortune of connecting with Salvador Verano and we’ve shared our conversation below.
Hi Salvador, why did you pursue a creative career?
My name is Salvador Verano Calderon A.K.A. Amor de Verano, I´m a freelance illustrator and a graphic designer from Pachuca, Mexico,
I have drawn since I was a kid, then when I was like 12 or 13, I discovered Punk Rock and Do It Yourself movement (DIY) which open my mind so when was time to choose a career I picked Graphic Design mainly for be an illustrator.
At the time I was studying I started to mixing illustration, music and DIY so I started making some poster fan arts for local/national bands, it opened several doors and motivate me to contact national and international bands in order to work with them, some of them answered me and I started to making my first officials gigposters and merch designs.
I love making gigposter because I mixed my passions: illustration, design and music but the illustration has also allowed me to raise my voice and speak of different topics that otherwise I can not expresse.
Alright, so let’s move onto what keeps you busy professionally?
My illustration work is inspired mainly by music but also by mexican & pop culture, vintage posters, movies, surrealism, pop art, humor and poetry. I love to have a lot of references and make a mix of them and create histories through images.
Right now I´m mainly focus on the gigposter world but I love illustration because I can raise my voice, speak of different issues and also to work and collaborate with local brands and projects (I like to help my community).
Working on the music industry is not as easier as it looks and during these years I have learnt to deal with frustration and also to always seek opportunities.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I´m from Pachuca, Hidalgo, a city located an hour and a half from Mexico City, I would take him/her to the forest, that is like 15 minutes near of the Pachuca downtown and maybe, visiting some of the mines there . Then we would return to Pachuca, eat there and drink some beers. And if we finished drunk and have some hangover, the next day we would recover eating barbacoa at a local market.
Who else deserves some credit and recognition?
Shot out to my family and friends for all the love and support to me and my work. Shout to Mexico for all the traditions, culture and colors. Shout to my colleagues for always inspiring me and also to the Punk Rock scene for learning to make things by myself.