We had the good fortune of connecting with Yoni Alter and we’ve shared our conversation below.

Hi Yoni, putting aside the decision to work for yourself, what other decisions were critical to your success?
Constantly producing new personal work, no matter how busy I am with commercial projects and with orders that need fulfilling. When I’m working on personal projects I experiment and discover new ideas, it keeps my reservoir full with new ideas available for me to use for commercial projects.

These artworks that I create (the personal work) also attract more commercial clients. Clients who commission creative work are more excited by impressive art projects than by commercial projects.

Also, continuing to work on my own art keeps me happy and prevents me from burnout.

Alright, so let’s move onto what keeps you busy professionally?
I’m an Israeli living in London. I work across different media including prints, sculptures. illustration. installation and digital.
I also collaborate with brands including Hermes, Tate and Karl Lagerfeld.

My work can usually be recognised as a ‘Yoni Alter’, it’s colourful, fun and graphic.
You don’t need to ‘understand art’ in order to enjoy my work.
My work is eye grabbing and bold, and if often makes the viewer look twice.

I’ve always been artistic, I discovered computer graphics in my teens and got hooked.
In art school and realised how fun and interesting art and design is. I came to London as an exchange student and got hooked, naturally, as London is an art and design capital.
Working as an art director in London was good but I always continued making my own art. Thanks to the internet, a London gallery and some commercial collaborations my art got some good exposure, I became more established and could fly solo.

I’m grateful for being able to have fun (creating) and make a living from it.
I enjoy experimenting and discovering new ideas. I’m always excited by realising these ideas.

Some lessons I learned along the way:
Produce the work that you love making and they’ll come to you.
Everything requires patience. Some ideas are elusive and might not work on the first few trials. Don’t give up, keep working on it and make it work. It’ll be more rewarding at the end.

I’m proud of things that make my son proud like my sculpture in the park, he loves telling his friends that I made it.
He was also proud of the 25 meter tall LED Christmas tree I made for Wembley Park.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
London is a lot of fun in the summer. There are endless amount of great things to see and do, but for me nothing beats walking along the river and in the parks. And what can be better than London parks in the summer? art in the park 🙂
So while in Hyde Park visit Serpentine galleries who also put up a pavilion each summer.
Frieze put up sculptures every Sept in Regents Park.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
To my supportive family of course and to Rickey and Graham from Kemistry Gallery who gave me the confidence to become an independent designer-artist.

Website: www.yonialter.com

Instagram: https://www.instagram.com/yonialter/

Linkedin: www.linkedin.com/in/yonialter

Twitter: https://twitter.com/yonialter

Facebook: https://www.facebook.com/yonialterart

Youtube: https://www.youtube.com/c/yonialter

Other: https://www.tiktok.com/@yonialter https://shop.yoniishappy.com/

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