“If you stand for nothing, you fall for everything”

We asked the community to tell us about the values and principles that guide their lives and businesses.

Rodrigo Martins: Music Producer

As a music producer, the thing that I value the most is connection. Both between me and the artist I’m working with and also between the artists and their audience. Everybody who listens to a song wants to feel connected to it. Read more>>

Jen Ortiz: Empowerment Coach | Intuitive Healer | Social Change Advocate

I value community. For me, community is synonymous with connection. And connection is everything! Throughout my entire career in both advertising and the non-profit sector, although many believe in the “who you know,” my experience has always been “how you connect.” Read more>>

Celena Cipriaso: TV Writer

Discipline is the thing that matters to me the most. I would be nowhere withtout it. I decided when I was 12 years old that I wanted to be a writer, but I didn’t know what type of hard work that meant. It took me many, many years (until my 30s really) to understand that the main thing that drives a creative career is the need for discipline. Read more>>

Filiverto Landeros: Audio Engineer

My core values that embodied me as a person are. Honesty, professionalism, consistency, passion and efficiency. These values have played a key role in my life and career. They have molded me to be the best that I can be and to never take anything for granted like, my family and my professional relationships. Read more>>

YUI KOBAYASHI: CEO and Founder of Yui Brooklyn

What I value most in my life is “Kawaii.” Kawaii is a Japanese word for “cute.” Pokemon and Hello Kitty are well-known representations of Kawaii. Kawaii has become a part of mainstream American culture. You can see how widely Emoji (which means “picture letter” in Japanese) is being used. Read more>>

Lyda Djarar Fischer: Lyda Beauty, CEO

I value lives above all things – be it humans, animals or nature, nothing is more important to me than life. I believe that everyone and everything has the right to live the best quality of life possible. This basic yet unequivocal principle is more important to me than any transaction I could ever make. No amount of money could ever sway me from this truth. Read more>>

Richard Galli: Filmmaker, Macaroni and Cheese Expert, and Professional Sleeper

“A little nonsense now and then, is relished by the wisest men.” The late-greats Roald Dahl and Gene Wilder brought this phrase into my life at an early age, and it has accrued even more meaning with age. Working on film productions can be difficult: 15+ hour days, 6-day weeks, stress, intense manual labor, inclement weather, stress, Fraturdays, weather, dirt, stress. Read more>>

O’Shay Neal: Actor & Social Justice Advocate / Public Speaker

Staying GROUNDED .Plain and simple. In this social media driven era everything is so driven by facade and appearance . Everyone wants everyone to know how important they are even if it’s based off lies. Especially in this industry where entertainers are even buying fake followers just to seem like they are a bigger deal than they actually are. There is no shade but I just feel it’s unnecessary especially when people can see through it . Read more>>

Malaiye: Entertainer/ Creator

A firm principle I follow is having intention behind my actions. Knowing the reason why I do the things I do and think the thoughts I think, has allowed me to get a better understanding of the control I have in my life. I think it’s important to consistently set the tone, for how you want your life to begr. For me, that started when I begin setting the tone when I started to observed how I treated the things I love Read more>>

Luke Sterling: Musician

The value which matters most to me is the crafting of spiritual experiences and the bringing of those experiences to others. By releasing music into the world I am essentially creating a pathway to lead others into the same sacred spaces that I have inhabited and continue to inhabit. Read more>>

Andre Cotton Jr: Multi Media Artist (Music Producer , Photographer, and Director)

What value or principle matters most to you? And why? Self-Expansion/Elevation. I believe this principle should be viewed as a necessary aspect to finding a purpose within this life. Self-Expansion/Elevation is advancing the conscious mind through experiences whether they be of abstract, rational, or experimental reasoning. Read more>>

Tameka Marshall: Founder/CEO/Event Organizer

This question is fantastic because we often proclaim “self-made,” “I did it by myself,” or “nobody helped me.” Honestly, that’s untrue. Everyone has had help in some way or the other. Unless you are investing yourself, hiring yourself, or purchasing your product (s) only, someone believed enough at a stage of your life to spend their money on you. Read more>>

Jenny Hata Blumenfield: Ceramic Artist

Authenticity is my guiding principle and what I value most within my practice. It is what steers my creativity, my artistic growth and is what keeps the ideas flowing! Read more>>

Terry Wollman: Artist, Producer, Guitarist, Composer/Arranger, Podcast Host

Integrity, gratitude and focus. I was brought up to believe that in order to create a good life, and by that I mean “meaningful,” one should alway bring their best to whatever they do. That simple idea has guided and enabled me to always set the bar high and bring my personal best to (hopefully) everything that I do. Read more>>

Kathrin Asmus: Cinematographer and Filmmaker

Gratefulness, respect and kindness. Sets can get hectic and messy sometimes – that’s when you need to practice these three the most in my opinion. I took me a while to get out of my comfort zone and pursue filmmaking. I studied media and communications in Austria before coming to Los Angeles,. I tried really hard to make it work but in the end I had to accept that it just isn’t for me. Read more>>

Gregory Beylerian: Artist / Photographer

I realize that the quality of my life and work can never be beyond the boundaries of my own awareness. Therefore I see it as secondary to focus on future goals and desired achievements. Instead I practice to do my best each day to align my life energies truthfully with the present moment because it is being out of alignment which has the most detrimental effect on the direction of one’s future. Read more>>

Wesley Ervin: bread baker

I truly believe the health of our community comes down to food eduction, mostly to identify where our ingredients are coming from. I’ve always been told “know who grew your food, know where your food was grown, and how it was grown.” That’s been a major motivation for me as we’ve got our bakery going; to illuminate what is in our food and how it’s being grown. Read more>>