We asked folks to tell us about the most important decisions they’ve made along their journey and have shared some of the highlights below.

Isabella Prida | Host & Producer

As an actor, and as an inexperienced one when I first arrived to LA, I thought that I always had to act a certain way to please casting. I felt I had to dress a certain way, post certain things, talk differently, just carry myself a little differently than how I naturally was, because of fear of not being who they were looking for. When in reality it’s the complete opposite. The day I truly did something for myself was when I cut my hair. I went from an average hairstyle to this super cute pixie cut. I couldn’t believe I had done something that I had only dreamt about for years. Imagine going literal years of your life not doing something out of fear for not getting a job! It was almost immediately after that haircut that I began to book roles consistently. I finally felt like myself and even though it was an outer appearance adjustment, it helped my inner self, it helped my confidence, it changed the way I carried myself. Read more>>

Erin Wexstten | Founder & CEO

I’m deeply committed to remaining authentic and transparent through every step of this journey. This business is personal, from the fact that I created it completely from scratch on my own, to the products themselves. I think it’s critical to remember who you are and why you started and always refer back to that with every decision you make. Read more>>

Lauren Archer | Birthworker and Entrepreneur

For each of my businesses – Love of a Little One & Pause Anywhere – choosing to work with other parents has been the single most important decision that makes both of them work as well as they do. Birthwork and lactation are a passion of mine but it wasn’t something I could do easily before I linked up with my partner, Yasmeen Lee, who is also a parent. Together we work in a way that allows for the other to be built in childcare. This allows us to better support and be there for our clients without having anxiety about trying to find a babysitter last minute! Alone, I was only able to focus on postpartum support and lactation however working together as a team, I am finally able to also take on supporting births, photography, and nutrition. Pause Anywhere allows my creativity to come out. Working with Juanita Chase de Lamont (who is also a parent!) to creative a line of mini meditation and affirmation cards meant a lot of business meetings had to be done during playdates!. Read more>>

Andrew Couldwell | Web Designer & Developer

Moving away from ‘home’. I used to think my life was rooted to where I grew up. I’d been struggling with depression for years, I was tired of the dreary weather, and I hated my job. I can’t remember what triggered it, but one day I realized, what’s stopping me just making a change? I was 26 years old when I moved to the other side of the country — to a warmer, prettier place. I loved it. I landed a great new job, made new friends, and I was happy. My initial move was just the icebreaker — I’ve since moved to, lived in, and worked in multiple countries, two continents, and three US states. In the process, my career has gone from strength to strength, which I’m sure is down to the experiences, network, and confidence I’ve gained along the way. I miss my family, but technology makes it easy to stay in touch and we all have a perfect excuse to travel/vacation to reunite. It’s a big world! You don’t have to only see it on vacation. Businesses and your profession exist almost everywhere. And the remote working world we live in now just made the world a lot smaller. So where would you like to live? And what’s stopping you?. Read more>>

Melissa Souza | Celebrity Stylist

Shoutout Socal with the tough questions! This one was a bit difficult to answer because I had to really think about all of my experiences in my industry; especially in this past year of 2020 pandemic chaos that threw a huge curve ball at my business. Honestly, there were days I wasn’t really sure I was succeeding and I took a step back to evaluate. I truly believe that we are a whole of every experience and what we choose to take away from it, and it’s difficult to decide what one defining moment was the decision that catapulted or contributed to my success. And really, what marks success? I definitely think that’s different for everyone. I’m never really exactly where I want to be, which can be good and bad. For me, the drive to keep moving forward, making that next styling project better than the last and setting goals seems never-ending. All that said, if I have to sum up the most important decision I’ve made that has contributed to success, I’d say determination. Read more>>

Brad Loekle | Comedian & Writer

From the moment I got into comedy, I knew I couldn’t listen to all the “little voices” in show business who will always suggest you conform or fit in to a mold. Though we all know that actors suffer the pit falls of type casting, the truth is many other types of artists are pressured to fit into similar boxes. Whether it’s the style and subject of your material or even your looks… something one would assume wouldn’t play a leading role in comedy; there will always be pressure to be a bit of a carbon copy of someone else. Someone, most likely, already making the powers that be a lot of money. It’s best to not let that get in your head (though easier said than done). We’re seeing a real coming of age for LGBTQ+ people in comedy. The birth of a new and vibrant generation. When I got into comedy 20 years ago, being a gay person in the standup world was like being a unicorn that tap danced: no one knew what to do with us. Read more>>

Gabriella Evaro | Hand Poke Tattoo Artist

Believing in myself and true dedication to my craft. Believing in myself was one of the hardest steps to taking this path. There is such real fear to failure or never being enough or never making enough money to survive. I have learned that I must get out of my own way and push myself to work hard, do what I love and all my dreams will, can and are coming true. Read more>>

Shayne Wells | Success As a Social Freelancer

The single most important decision I made that contributed to my success was actually making the executive decision to start the business. Aside working for myself, so many people are hesitant to start something of their own because they’re afraid of the future, the unknown or how things are going to turn out. If you genuinely believe you’ll be successful, the hard work and time will naturally be put into your business that you’re passionate about and so badly wanted to create. If you’re taught you can do anything and achieve anything, that perception of yourself will take you farther than you could ever believe. That perception alone and the decision to take the risk of starting something of my own not knowing the ultimate outcome, has truly constructed to my success and where I am today. Read more>>

Steve Poloni | Composer & Guitarist

More than one decision, I think it’s a daily choice to keep going. Having a goal and being determined to make it work despite any limitation that presents itself. It’s more about realizing you’re on your own path and trying to stay focused on the process and daily choices that will help reach the bigger goals in the future. Read more>>

UraelB | Content Creator & Exec. Producer

I decided to get rid of my fears and to trust that I’ve already achieved my success; I just have to travel my path and remember that along the journey. I’ve studied my predecessors and realized they made this same decision early on in their career’s, which is why they’ve been prospering for generations. A while ago I learned that fear is loud, really loud, and also really overwhelming because it HAS to have your attention. But your intuition is calm, quiet, and very direct; It knows that it doesn’t need to overcompensate because you two born together it and it will always be there for you. This new perspective that I obtained is the main reason I have no limitations in my work, my endeavors, or my desire to become the greatest at what I do. Read more>>

Katrina Ford | Esthetician, Microblading Artist, Brow Babe.

Two components that have greatly contributed to the growth of my business are 1) Showing up authentically me and modeling my business after that. There are a thousand different businesses my clients could patron, but they choose to come to me because after the services are done, I wasn’t pretending to be your friend. I will really text you after to check in on you! Personal stories and connection happens on that [massage] table and I want you to know I was listening. I heard you, I care, and you belong here. This is more than just skin care. 2) I realized a few years ago through taking personal development classes that it’s important to have people who “shark” for you and you “shark” for them, meaning forming and nurturing a group of like-minded people is crucial to success. We can’t do everything on our own and frankly, success is just so much sweeter when I can share it with the people I love and who are making moves beside me. When I win, we all win. Read more>>