There are so many factors that can play a role in determining our results, performance and ultimately our success, but some factors matter more than others. We asked folks what they felt was the most important factor driving their success.

Tracy Goh | Malaysian Food Purveyor

I wouldn’t call it success, however I believe that having a true connection with my brand and the food that I create speaks for itself. I know that others can sense the connection and are therefore drawn to the brand. Read more>>

Jodi Shays | Esthetician, CEO

So many things but these are my top three: 1. Quality over quantity, not the other way around! If you just focus on how many people you are getting in and out you will never build lasting relationships with your customers. I truly believe that if you take the time to deliver an exceptional service and spend time getting to know your customers it’s a win for everybody. 2. Training, training, training. I won’t ever put somebody out on the floor to work with clients unless I feel 100% comfortable with their ability to deliver excellence. 3. Staff compensation. Turnaround is expensive, therefore if you have staff who represent your brand well and are loyal, pay them for being so! Read more>>

Rebecca Ruland | Baker

If I had to pinpoint the most important factor behind the success of my little bakery, it would have to be how much I love what I do. Even if I wasn’t making any money, I would still spend my free time baking or doing something creative. You can’t start a business if you don’t have a passion for it — you just can’t. You’ll get burnt out and want to move on to better things. Now this bakery is like my baby that I want to watch grow and succeed! All of my love, money, time and energy have been put into it. There is no half in/half out when doing something like this. You have to go for it, you have to be committed, and you have to be patient when things are slow or don’t work out how you thought they would. Starting a business is a marathon, not a sprint. Read more>>

Erica Sauer | International Empowerment Coach, Writer & Speaker

The vibe of pleasure is the most important factor behind the success of my business and success in my life. I do not subscribe to the mentality that I have to sacrifice one for the other. I believe the more I live into the vibe of pleasure, the more I enjoy my life, the more fulfilled I am, the more I take care of my body, my heart and my head, the more my business will thrive. The more I will tune into my creative energy and create from a space of authenticity which will give me magnetic pull because I am living a life that is in alignment with who I really am, not a watered down version of myself because I am living the life of someone else. Read more>>

Sandy Ho | Chef & Food Stylist

Authenticity. My food is my story. And the food I cook is deeply personal – everything from sourcing (or foraging), to the relationship I have with my farmers and the continual uncovering of my Vietnamese heritage through nostalgic experiences with new and old friends. Without my unique story and all the people who are a part of it, I don’t know if the connection to my audience would mean the same. As long as I can keep changing, learning and growing alongside curious minds with experiences that resonate, I’ll feel successful. Read more>>

Vaishali Patel | Founder & CEO of Sanskar Teaching

Remaining true to myself and sharing what truly matters to me. I also know that failure is just an event, it’s not permanent so yes I get disappointed when things don’t work in my favor but I shake it off. I focus on what I have to present, how it affects others and not get worked up about how others are moving along. Reminding myself why I do this work helps me daily to want to do it better. Appreciating my team members with words, and properly compensating them for their work and energy is also very important to me. My team is what makes me stronger. Read more>>

JEREMY WASHINGTON | Host, Baker, & Influencer

CONSISTENCY is key! Often times business fail because they continuously pop in and out, leaving customers unsure and uneasy. Its my job to keep the customer and to assure them that I am here to stay; if your hands are in too many pots you’ll be a starter of many but a finisher of none! Read more>>

Julia Broglie | Mental Health Advocate & Co-Founder of BroglieBox

The most important factor behind any entrepreneur’s success is their health. It’s no secret that some of the most successful founders & CEOs have wellness habits to help them prioritize their mental & physical health including mindfulness, sleep, nutrition, fitness, etc. I always like to remind myself that I am my company’s greatest asset, and I should treat myself like such. My company’s mission is to encourage people to take care of their mental health, so it is important to practice what I preach! Read more>>

Matty Singh | Lead vocals of RVNGE

The most important thing that drives my success is confidence. Music is very subjective and you can’t let criticism get you. In fact as an artist your ears should be open to all criticism. Read more>>

Natalie Andrade | Small Business Owner

The most important factor behind the success of our brand is Jesus. Without a doubt He is the one who inspired me to incorporate the scripture to give hope to those who may not know Him. My husband and our kids started off doing this for fun. We love candles and in just 2 years the amount of people that we have reached is truly a blessing. We never dreamed it would be anything like this and I have a feeling this is just the beginning of what the Lord has in store. Read more>>

Tyler Rhoads | Voiceover Actor/Director/Coach

I am a stalwart believer in community. No one makes it in the creative landscape alone. I have benefitted, time and again, from the help of good, established, talented people who have taken a risk for me. To my credit, I think I have been very adroit at walking through those doors which were offered to me, which is in and of itself a different kind of risk taking. However, those opportunities would not have been available if not for the support, trust, and confidence of my friends, colleagues, and mentors. Read more>>

Josh Sabarra | Bestselling Author

Authenticity is key. As a memoirist and novelist, it’s essential that my storytelling be relatable and honest. People need to be able to find themselves in the pages of my books and articles — and feel represented in a way that rings entirely true to their experiences and mine. Read more>>

Ella Collier | Pop Artist, Singer/Songwriter

I think the most important factor behind my success is the ugly part of work ethic. Most people see the glammed up, warmed up, dressed up version of me, curated to a sound and brand that is very authentic to me, but a heightened version of myself. Not many people see the other 90% of me in my sweats at my laptop on spreadsheets with my manager (shoutout to Jaryn!) conceptualizing social media tactics and planning promotions and photoshoots. Being the type of artist I want to be, I have to balance that intense drive and work ethic with a healthy life. I am very spiritual so meditation, prayer, time outside, journaling, etc. really makes me feel better and it helps me keep my mind on the bigger picture and goals at hand. Read more>>

Shannon Johnson | Owner, B. Marie Accessories

My friends and community have been the biggest force behind B. Marie’s success. I named my business after my late mom to honor her and the values she instilled in me as a woman. My goal with B. Marie is to encourage women— especially Black women, to be bold and expressive with themselves. I don’t take it for granted to have the trust of my peers as a first time business owner, but I am humbled each time I receive support in any form. When I see people I have known for years or complete strangers proudly stand behind that when they purchase from me or share my content, it really keeps me going. It keeps B. Marie going! Read more>>

Dr. Zonram Liao, DVM | Veterinarian and CEO/Founder of Wellnergy Pets

You know, the reason I started my business, Wellnergy Pets, was to help people and their pets. As a veterinarian, I see how important pets are to people on a daily basis and I understand that the human-animal bond in family pets is a sacred one. My goal has always been to help people by protecting that precious bond for as long as possible through helping to manage the well-being and happiness of pets, though quality at home care, aimed at preventing our pets suffering from serious issues before they become too severe to treat, and managing chronic issues to keep them happier and healthier for longer. Read more>>

Sandrine Philippe | Owner of the vintage clothings A French Yankee

Persistency and a passionate personality! As a famous quote say: “It’s not that I’m so smart, it’s just that I stay with problems longer.” Driving a small business to success is a choreography of many elements. Many of the skills I have acquired from past jobs are still applied in my business these days. Nothing is vain in life, everything happens for a reason. The success of the business lays in intuition and constant adjustments. I also regularly practice quantum physic meditation which I owe my mental sanity to. It is a big part of my success as it keeps me grounded and going. Read more>>

Cory Bennett anderson | Iconic Neo pop Artist

The most important factor to my success is my ability to make the most of every moment. Spreading love and positivity has help me to create art on a much deeper level! Be creative has elevated my very existence! It pushing me to interact with everything around me! It helps me to see through childish eyes and play with a curious mind! Art is my daily therapy. My process allows me to use my hand and senses to create buetuful portraits. I enjoy collecting roadmaps sheet music vintage news articles. I use them in the backgrounds of my paintings to diary my life and where I’ve been. I then take iconic personas and bring them to life through spraypaint! If it were not for art I would lack the platform to bring up conversations worth having. Read more>>

Ayla Rae | Actress, Singer, Model

I believe the most important factor behind my success is my talent and support I get from my family. It takes talent to make it in any industry or profession and I realize that. It is also important to maximize my skill level, which can only be done through hard work,practice and perseverance. my family provides me with mental and financial support, therefore this helps me thrive. Read more>>

Brian Brister | Worship Leader, Health Coach and Fashion Photographer

Remembering that this is not about me. It’s about others always. I am not a health coach because of what I can get out of it. I’m a health coach because my life was completely transformed and now I want others who are unhappy with their body or mind to know that there is freedom on the other side of saying yes. That they can experience the same things that I have. That they don’t have to be tired or unhappy with their body or be addicted to food or emotionally eat. If I just focus on me, it’s easy to give up when I’m tired or don’t feel like it, because I can give up on me. But when I think of all of the other people who deserve to live a life of freedom too, I can’t quit. Read more>>

Alexis Yrigoyen | Tattoo Model & Actress

Authenticity is the driving force behind my brand and its success. I value trust, integrity, and reliability, and I make an earnest effort to build genuine long-term relationships, including with my audience. Read more>>

Melissa Yanc | Owner and Lead Baker

The most important factor is to always keep in mind who and what you’re doing all of this for while you’re working. A natural extension of yourself will always come out better, no matter what you are making. Although you have to keep some things in mind, as it is a business: consistency (making sure you can meet the guest’s expectations if not exceed them) and digestibility (how easy it is to comprehend and is it the item the right choice for them as an individual). We treat the bakery like an extension of our home, and while it isn’t a grand culinary experience the guest is (hopefully) leaving like they just spent some time with their neighbor. Read more>>

John Dalsey | Cofounder of ??Nectar Hard Seltzer

It’s almost cliche to say but 하드Nectar would be nothing without our community of fans. In a year that literally was defined by people separating themselves from one another, people coming together and supporting us is what completely change the course of our business overnight. We set out to create 하드Nectar, the first asian-inspired hard seltzer, at the end of 2019 with plans to launch in Spring of 2020 but no-one saw covid coming. Covid wrecked us in so many ways but we persevered and put almost all of our small life savings into the business to just get to the point where we had a few pallets of product and could get to selling. Read more>>

Patricia Teixeira | Marketer, Video producer & entrepreneur

Passion. Dedication. Nurturing relationships in a genuine and collaborative way. When we have passion, work is fun. If we put dedication and care behind each project/strategy, the success will come naturally. Read more>>

Sarah Brine | Actress & Co-Founder of Hot Pot Productions

The most important factor behind my success is my work ethic, but even the strongest work ethic would not be enough without the kindness of others. Advice I was given was, “people invest in people, not projects.” When I first heard this, I was fresh out of film school. There I was taught that to succeed, I had to have a great story. A great story and talent would be the deciding factors to success. These factors are important of course, but they don’t matter much if people don’t like you and connect with you. As I meet people and connect to them, they have given me so many opportunities. I am so blessed to have these amazing people who guide me. Read more>>

Amy Fox | Screenwriter, currently a co-producer on The Conner’s

Determination. I’ve encountered many challenges and obstacles on the road to where I am today. The most significant has probably been disability. When I was in college I was diagnosed with tendonitis in both of my wrists, a problem which became chronic and makes it almost impossible for me to type or write by hand. I like to tell people that the first physical therapist I saw told me to pick a career that “would not involve writing” Of course I did the opposite, relying on voice dictation systems to continue to write my plays and screenplays. Read more>>

lee nicholson | studio owner

Being a small business owner the biggest factor in my success is doing what I love and believe in. Supporting and expanding the reach of US tile artisans. Setting us apart from the one-stop-shop that offers everything I wanted to focus on the handmade, unique and truly beautiful tile that is being made in the US. Read more>>

Imani Barnes | Licensed Esthetician & Makeup Artist

I believe that the most important factors behind the success of my brand are rooted in staying true to myself, being consistent and not resisting the ebbs and flows that come with having a brand. Read more>>

Naz Majidah | RIBI Founder & Content Creator

The most important part of RIBI’s [Reconciling Identities: Being Indonesian] success is the connections made, the bonds formed through this simple group. We’ve been able to gather Indonesians from all over the world and create this inclusive space where we validate each other, ruminate over shared experiences, foster learning and unlearning our complicated history, and uplift each other. To me, success isn’t measured in numbers, it’s by each and every genuine soul connection. Read more>>

Mary Pham | CEO Founder & Pediatric Dentist

The most important factor behind the success of Lollipop Dental is our team. Our team is so dedicated and inspiring! They come to work, not to just do a job, but to provide an exceptional service to our patients and their families. We open our doors to every child to provide a fun, friendly, positive dental experience. Read more>>

Ivy | Brand Owner

The most important factor behind my success is my genuine passion for Lash Trip LA. I’ve always wanted to be a business owner, but it had to be something that I was 100% invested in and would have a long lasting interest in. I love eyelashes and the power they have to boost your confidence. Okay, so cool I know what I want to sell, but what is going to set me aside from every other lash brand? Then it came to me, why not incorporate art within different collections? Since then, it’s been fun creating my collections and delivering it with an experience. My passion and love for Lash Trip LA shows, and that is what is making me successful. Read more>>

Tara Rice | Pageant Director, Actress & Model

I feel the most important factor behind my business is the dedication I give to my business to evolve and adapt. Last year is a good example of having to adapt to new rules and conditions. I also feel taking the time to learn about the girls and women I work with is very important. I feel the best way I can support, teach and help the girls and women grow as individuals is to have a good relationship where I can understand more about their upbringing, values and goals. Read more>>

Brittany Connors | Founder of Myra Ave

I believe the biggest factor behind Myra Ave’s success is our commitment to making charitable contributions a focus of the business. We often partner with philanthropic organizations to hold fundraisers to raise money for some incredible causes. We donate a percentage of the sales to these charities because we believe in the importance of giving back, even as a small business. I believe these organizations can benefit from every dollar and it is truly rewarding to know that Myra Ave is able to contribute to such important causes. Read more>>

Nathalie Yves Gaulthier | Founder/Director Le PeTiT CiRqUe®

I believe and hope that the most important factor behind the success of le PeTiT CiRqUe has been two things: 1) surrounding myself with good, kind and loyal people. A solid team. 2) Taking risks and HARD WORK, sacrifices, dedication and staying focused. The most important is probably having a solid team around you however! Read more>>

Timothy Prindle | Farrier & Film Producer

As Rocky Balboa said to his son, “It’s about how hard you can get hit and keep moving forward. You’ve got to be willing to take the hits and not pointing fingers saying you ain’t where you want to be because of him or her or anybody. Cowards do that and that ain’t you. You’re better than that!” Whenever I run into a struggle I ask myself a very simple question. Am I blaming someone else or am I taking accountability for my decision or choice? Read more>>

Jean-Michel Carre | The French Chocolatier of the American Riviera. Manufacturing and Retail plus wholesale

The most important factor behind our success is quality and consistency of our product. Always adding new flavors that come and go allows us to keep a stock familiarized by our client at the same time offering every month something new which people look forward to. Even at the height of the pandemic we carried our full stock never substituting quality. No cutting corners , Keeping our hours as normally as possible to continue to serve our clientele Read more>>

Lesley Bryant | Barber Stylist and Owner of the Lady Clipper Barbershop

The most important factor behind my success is the marriage of passion and persistence that shapes the perspective of how hair defines ones identity and exudes confidence. My goal in starting this business was to ensure an atmosphere of creativity for my stylists and an inviting environment of diversity for my clients. Read more>>

Brandon Sundwall | Personal Trainer / Fitness Entrepreneur

One of our guiding principles from day one at Virtuo has been to forge relationships. We strive to build a connection with our clients so that we can better understand what challenges them, why they want our help and where they want to be. Before entering the fitness space full time, I was a teacher at a Charter School called Learning Works in Boyle Heights and the founder, Dr. Mikala Rahn, preached leading with relationship as one of core missions of the school that existed to help underserved youth. It was from this experience that I gained an understanding of the power of relationship. Read more>>

Alexander Huntley | Performing Artist & Writer

Having fun. The reason that I have such a huge drive and don’t lose interest in my work is because I always have fun with it. I feel like it is so easy to find the bad in things and to complain about your job and only keep your eyes on the payout, which don’t get me wrong I have had many of those jobs, but finding something that I fall in love with every day and turning that into my career/dream was the best decision. I am so fortunate to have found an outlet that excites me and keeps me passionate. Having fun is the foundation that I have laid to build my drive, work ethic, skills, and dedication into a sturdy and solid work life. Read more>>

Courtney Smith | Graphic Designer & Digital Marketing Coordinator

I think the most important factor behind the success of my business was timing. I started my business at a time when a lot of people were forced to regroup, rethink, and re-strategize. Side hustles became full time jobs and so many amazing ideations came to life in garages, on kitchen tables and living room floors. Being able to play a part in the conceptualization of so many amazing new brands has been the most exciting part of my job, and being able to grow my business along with them is very indicative of the times. Read more>>

Joselyn Martinez | Lifestle and online business designer and consultant.

The most important factor in the success of my brand is my determination. I do not quit when I face obstacles. Instead, I get creative and find a solution. Read more>>